Writing blog posts and social media marketing both take quite a bit of time, creativity, effort and cleverness to execute properly. However, they each serve a different purpose and help you achieve different goals. When writing blog posts, your main goal is to inform or educate your readers. When creating social media posts, although the aforementioned goals are still applicable, your main goal is to engage your audience. While your blog and your social accounts shouldn’t be twins (as we don’t want our marketing strategy to be a copy-paste job), they should absolutely still be siblings. You want to present the same topics you feel are important, but you want to do it in a way that is different and makes sense for the platform you’re using. Keep reading to discover all the reasons behind why merging your blog posts and social media is a good idea, and how you can make it work for your business.
Emina Sara Sarajlic has a BA in English Language and Literature, and is currently working on her MA in Comparative Literature. After having established a foundation working in journalism and transitioning to freelancing in 2016, she realised she could combine her love for creative writing with her love for tech and proceed in digital marketing working as a VA, SEO Content Writer and Social Media Manager. Currently living in Bosnia, she spends most of her free time taking long walks in the woods, cooking pasta 100 different ways with her partner, and spoiling her two cats.