insect lore ecommerce -
paid ads on social, search and video
With a £25k ad spend, Insect Lore saw an ROI of 42% on search ads and 13% on social ads
Insect Lore is a UK-based ecommerce shop that provides live caterpillars, butterfly gardens, butterfly kits, live insects, insect habitats, toys, and gifts for kids. They contacted CFD with the goal of increasing web sales and improving ROI through paid advertising.
Insect Lore’s products were represented on Amazon, which was utilizing both search and shopping ads. For this reason, campaigns were constantly competing with Amazon. To compensate, CFD used updated responsive search ads as well as extended dynamic search ads alongside traditional search methods to make the most out of the ads.
The Google Ads spend was £11,821.07, and CFD’s ads received 1,204,486 impressions. There were 111,775 unique people who decided to click the ads. CFD was able to achieve a 9.28% click-through rate, which is 5.5% higher than industry standards. 37,789 unique purchases were driven, which is about a 34.06% conversion rate. CFD was able to achieve a conversion rate that is higher than the industry average of 3.39% by 30.67%. There were other metrics that surpassed industry average as well. For example, the average cost per click for Google campaigns is equal to £0.11, which is £1.59 lower, than the education industry standard of £1.70.CFD’s efforts resulted in a 42.17x return on marketing investment ratio.