Global on-demand Fitness platform-
seo strategy

The world's leading streaming and on-demand fitness platform increased first page ranking results and improved keyword rankings

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The Brief

In June 2020, Careful Feet Digital started working in partnership with one of the biggest fitness streaming and on-demand fitness platforms in the world to provide a full SEO strategy that they could implement in-house. CFD created an in-depth SEO strategy which included audits of the client’s technical SEO, UX, branding, keyword rankings, backlink profile and content review, followed up with an actionable strategy for each area. CFD’s work increased organic traffic by 72.14%, improved keyword rankings by 14.47%, increased first page search engine rankings by 31.7% and resulting in 1,244 additional keywords ranking in the top 3 positions on search engine rankings in the US.

approach

The client site was performing quite well organically without any real strategy or direction for rankings and growth. The biggest challenge facing them was the rapid growth of direct competitors in the industry and new players in the market coming forward with alternative solutions for the same target audience. To stay competitive, in such a saturated and fierce industry, the client needed to refresh their foundations from the ground up and implement a solid, data-driven strategy to stay on top.

How Careful Feet Digital helped

CFD was approached to provide an actionable strategy to a very large and complex global brand facing new and challenging competition in a fast growing market. Although rankings and traffic were already high, they were not growing at the rate that new competition was and direction needed to be changed in order to stay ahead. CFD analyzed the whole market, including direct, indirect and new faces in the competition to explore strategies being used to target the same audience. CFD then identified areas at a foundational level that could be optimized technically and from a UX perspective on the website before creating a strategy to improve keyword rankings, onsite static and dynamic content and offsite profile management. In less than six months, CFD’s work has already experienced positive results across the board.

Organic traffic has increased by 72.14%, and that’s not all. Other stats include:

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seo case study stats
seo case study stats