To address growing Joyelle’s following, Careful Feet Digital deduced that adjustments had been made to the Instagram algorithm and would need to be overcome. When digging in further, CFD prescribed more frequent posting — upping the cadence to 4x a week and including longer, micro-blog type captions would both keep the viewer on the post longer as well as flag the algorithm to quality content.
Additionally, CFD monitored the strength of hashtags when determining which to use when tagging posts. Hashtags continue to be a powerful tool when it comes to increasing the impressions that a post will receive as well as growing a following.
Not only did CFD begin to see each post receive higher engagement, but each post also began reaching a wider audience; all the while maintaining the growth of about 10-20 hypertargeted, high-quality followers per week.