paid ads on social media
focusIT tested out whether social media was a good way to get leads. tl;dr: results were great!
focusIT is a B2B SaaS company for mortgage industry professionals. Careful Feet Digital was approached to test the viability of social media advertising to generate leads for focusIT.
focusIT hadn’t used paid advertising in the past, so CFD had to start from scratch, testing the right audiences, messaging and offerings. CFD started by assisting focusIT with their ads strategy, creating a customer funnel to educate those unfamiliar with the brand about the need for FocusIT’s services.