The New Era of Advertising: Dynamic Ads
Have you noticed? Ads no longer obey us. We’re still in charge, of course, but it seems like ads have become more independent than ever before. And they have, indeed.…
Social Media 101 For Small Businesses
Looking for new ways to connect with your customers? Whether it’s Instagram, Twitter, LinkedIn, Facebook, TikTok, or Pinterest, each platform has one major thing in common: it allows businesses to…
What is First-Party Data and How To Use It
A few weeks ago we wrote about the iOS14 update and how it has affected CFD’s customers. While the effects have been minimal, and at CFD we’re doing what we…
iOS14 Update Checklist
If you’ve been in Facebook Ads Manager lately, you’ve likely seen angry red messages glowing on your dashboard: Verify your domain! Change your conversion events! Check your pixel! The recent…
Video Marketing Ideas For Small Businesses
In August 1981, MTV went on air for the first time ever. Guess what the first video they showed was? Video Killed The Radio Star by new wave band, The…
The New Rules of Digital Marketing: Advertising Etiquette
Everything from the ancient handaxe to the modern smartphone was developed following the same cycle. It starts out as a chaotic mess and becomes more organized with time as we…
Why Merging your Blog Posts and Social Media is a Good Idea
Writing blog posts and social media marketing both take quite a bit of time, creativity, effort and cleverness to execute properly. However, they each serve a different purpose and help…
3 Simple Ways You Can Leverage Video During a Pandemic
Digital Marketing is all about leveraging electronic devices and the internet to communicate a message with your audience. It’s no secret that video is one of the leading forms of…
How PPC and SEO Work Harmoniously Within Your Marketing Strategy
As discovered in our post about SEO, search engine optimization is a long-term marketing strategy and needs constant work and optimization as algorithms, market trends and user behavior evolves and…